HeyGen operates by converting text input (STT or manual), processing it through a large language model (LLM) for script generation, and then synthesizing video and audio output using advanced TTS and voice cloning technologies. This STT -> LLM -> TTS pipeline ensures high-quality, contextually accurate, and natural-sounding video content.
Developers typically build:
- Personalized marketing videos
- Multilingual training modules
- Automated customer support avatars
- Product explainer videos
- Social media content at scale
- Internal corporate communications