Sat Apr 05 2025 • 13 min Read
AI Call Agents in Travel: How Airlines & Hotels Use AI Calls
AI call agents are reshaping how airlines and hotels manage bookings, customer service, and guest experiences
Sudarshan Kamath
Data Scientist | Founder
Travel is one of those industries where every second counts. Whether it’s a last-minute change to a flight or a late-night hotel check-in, travelers expect quick answers and smooth experiences. That’s where AI call agents come in.
Powered by advanced voice recognition, machine learning, and natural language understanding, these AI systems are built to handle everything from booking requests to cancellations—at scale and around the clock.
It’s not just about cutting costs anymore. AI in travel is increasingly about building smarter, more resilient systems that actually boost customer satisfaction. With AI handling the repetitive, high-volume queries, human agents can focus on the moments that really matter.
AI Adoption in Travel
Over the past decade, the travel industry has leaned heavily into digital transformation. Chatbots were the first wave. AI voice agents are the next.
A 2024 report from Voiceflow highlights that 67% of travel companies are now actively exploring voice-based automation, especially in customer-facing roles. These agents handle both inbound and outbound calls, use natural-sounding speech, and integrate seamlessly with backend systems.
By leveraging AI, brands are also tapping into price optimization, localization, and customer lifetime value (CLV) strategies that weren’t possible through manual operations alone.
AI Call Agents in Airlines
1. Streamlining Flight Bookings
Flight booking is often a friction point due to fluctuating pricing, seat availability, and last-minute changes. AI call agents help airlines manage this complexity by offering:
- Real-time availability updates
- Multilingual support for global travelers
- Dynamic itinerary adjustments
Unlike IVRs, AI agents can understand and process open-ended questions like “What’s the cheapest flight to Tokyo next week?” They pull data instantly from integrated databases and offer personalized recommendations.
Akira.ai found that AI agents reduced average booking time by 45% across partner airlines, freeing up human agents for complex cases and increasing customer satisfaction scores.
2. Managing Customer Inquiries and Support
Missed flights, rebookings, baggage issues—AI agents are now equipped to handle these routine queries at scale. Through loss aversion-aware scripting, these agents use persuasive prompts to de-escalate frustration and retain bookings.
Many airlines are also deploying AI agents trained in A/B tested scripts to identify which conversational flows yield the best results—be it upselling baggage allowance or offering rebooking incentives.
AI Call Agents in Hotels
1. Automating Room Reservations
For hotels, phone-based reservations are still common—especially in regions where internet access is limited. AI call agents can take bookings over the phone 24/7, check room availability, apply discounts, and even cross-sell experiences (e.g., spa or early check-in).
Through Purchasing Power Parity data and localized pricing models, AI agents can adjust offers based on a caller’s location, increasing conversion rates from international callers.
2. Enhancing Guest Services and Personalization
Imagine a returning guest calling to check if their favorite suite is available. An AI agent, trained with customer loyalty and CRM data, can recognize the guest, recall past preferences, and make a hyper-personalized offer. This kind of machine learning-driven personalization builds brand loyalty in ways static menus cannot.
Hotels also use AI agents for:
- Wake-up calls
- Concierge services
- Local cultural event recommendations
- Language translation in real-time
Benefits of AI Call Agents in Travel
1. 24/7 Customer Support
In a globally operating industry, time zones shouldn’t dictate service availability. AI call agents work round the clock, ensuring no query goes unanswered. This supports market penetration in emerging regions and caters to travelers who prefer phone interactions.
2. Personalized Travel Experiences
From remembering a traveler’s seating preference to offering relevant upgrades, AI call agents contribute to deeply personalized journeys. With each interaction, the model improves—making every call smarter than the last.
3. Operational Efficiency and Cost Reduction
Staffing contact centers for unpredictable call volumes is expensive. AI agents reduce these costs by automating high-volume, low-complexity interactions. According to Botpress, airlines using AI agents reported a 30% drop in operational costs and a 22% improvement in Net Promoter Score (NPS) within six months of implementation.
Future Trends of AI in Travel
The next wave of innovation will see AI agents that:
- Understand emotion and tone (empathic AI)
- Predict intent before the caller finishes a sentence
- Integrate with payment processors for seamless in-call payments (e.g., via Paytm or Apple Pay)
- Guide travelers through travel insurance, visa, and compliance checks
We’ll also see a rise in AI-generated voice clones for brand continuity, and multilingual agents trained on culturally-specific dialogue to boost localization and brand loyalty.
How Smallest AI Enhances Travel Services
1. Customizable AI Solutions for Airlines and Hotels
Smallest AI is built for scale, with tailored solutions that fit the nuanced needs of airlines and hotels. Whether it’s an ultra-low-cost carrier or a boutique hotel group, Smallest AI provides:
- Pre-built templates for common travel queries
- Fully localized voice personas
- Real-time analytics to refine every conversation
2. Integration Capabilities with Existing Systems
Seamless integration is non-negotiable. Smallest AI integrates effortlessly with:
- Existing CRM tools
- Flight booking engines (e.g., Amadeus, Sabre)
- Hotel PMS and reservation platforms
- IVR systems and payment gateways
With webhooks, custom APIs, and low-latency architecture, the deployment is fast, secure, and future-proof.
FAQs
What exactly are AI call agents, and how do they work in travel?
Think of AI call agents as super-smart virtual assistants that can talk to customers over the phone. They’re powered by natural language processing, which means they understand and respond in a natural, human-like way. In the travel world, they handle things like booking flights or hotel rooms, answering questions, and helping customers—without needing a human on the other end of the line.
How do airlines use AI call agents for flight bookings?
Airlines use AI voice agents to help customers find flights, check seat availability, use loyalty points, and even cancel or change bookings. And the best part? It all happens through a smooth, natural conversation—no need to press 1 for this or 2 for that.
How do hotels use AI call agents to improve guest experiences?
Hotels rely on AI agents to take care of bookings, suggest local activities, offer upgrades, handle check-ins, and answer common questions like “What’s the Wi-Fi password?” or “Is parking free?” It’s like having a 24/7 front desk that never gets tired.
What’s in it for the traveler—why should they care?
For travelers, it means faster service, shorter wait times, and answers whenever they need them. Whether you’re planning a trip late at night or calling from a different time zone, AI agents are always available—and they speak your language, too.
Are there any downsides to using AI call agents in customer service?
Like any tech, AI has its limitations. Sometimes it might misinterpret a question or miss a subtle emotional cue. But most travel companies use a hybrid approach—AI handles the basics, and humans step in when needed. That way, travelers get the best of both worlds.
How does Smallest AI plug into systems that airlines and hotels already use?
Smallest AI is built to fit right in. It integrates easily with booking engines, CRMs, hotel reservation systems, and more. No need for a big tech overhaul—it just works with what you already have.
What’s next for AI in the travel space?
We’re heading toward AI that’s even more intuitive—able to detect tone, make in-call payments, and offer hyper-personalized suggestions on the fly. And with multilingual capabilities improving every day, the future of travel communication is going to feel more seamless and human than ever.
Ready to Enhance Your Travel Experience with AI?
Whether you're an airline looking to handle high call volumes effortlessly or a hotel aiming to deliver standout guest experiences, Smallest AI brings voice automation that’s smart, scalable, and built for travel.
Reference:-
1. Artificial intelligence as a driver of efficiency in air passenger transport - https://www.sciencedirect.com/science/article/pii/S2941198X24000411
2. Voiceflow's 2024 guide on enhancing trip planning - https://www.voiceflow.com/industries/travel-agents
3. 6-Month Analysis of Productivity and Customer Satisfaction Rates - https://www.mightytravels.com/2025/01/how-ai-automation-transformed-this-travel-agency-a-6-month-analysis-of-productivity-and-customer-satisfaction-rates/
4. Role of Artificial Intelligence in Improving Passenger Satisfaction in the Airline Industry - https://www.researchgate.net/publication/371831476_Exploring_the_Role_of_Artificial_Intelligence_in_Improving_Passenger_Satisfaction_in_the_Airline_Industry_An_Analysis_of_Customer_Feedback_and_AI-Driven_Solutions
5. AI Adoption in Travel Surges - https://www.insidehs.com/ai-adoption-in-travel-surges/
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